Creative agencies are a whirlwind of multiple roles functioning together for a single task; Unlike in-house roles or freelancing, agency work thrives on continuous collaboration. Each project unites a diverse team: graphic designers craft the visuals, visual directors shape the creative vision, and accountants manage financial aspects. In this setting, project managers orchestrate timelines, manage budgets, and align design execution with client expectations.
However the role is largely perceived as “authoritarian” as designers often hold project managers as the devil in disguise for pressures in the system when they occur.
Now according to a Demand Metric report, visual content is expected to be shared 40 times more than other forms on social media meaning increased pressure on agencies and designers to craft top-notch visuals that engage. In this high-demand scenario the “ devil in disguise theory” may increase rapidly.
NGD has the deep scoop into the reality of Project managers in an Agency for you.
Enjoy the deep dive with a project manager responsible for some of the biggest ads in Africa.
Here’s 5 Audio Stories with a Project Manager
Not The Devil Nor The Enemy
Contrary to the perception that project managers stifle creativity, she emphasized their role as facilitators who enable the creative process by handling logistical hurdles and client communications gaps, thereby allowing designers to unleash their full potential.
Project managers are not the devils they are sometimes perceived to be; they are vital collaborators who ensure the success of creative projects by streamlining processes and facilitating effective teamwork.
By understanding their role and fostering a collaborative relationship, designers can enhance their work. experience and contribute to the agency’s overall success.