You’ve heard it before: “Just do it for now — the money will come later.” And you’ve probably replied: “I don’t work for exposure.”
But what if… exposure isn’t always the villain?
Yes, your rent is 800k Naira, not 800 “exposures.” But sometimes, money is just one form of currency. There’s also trust, skill, access, network, and yes, exposure.
This Morning Brew invites you to rethink what exposure really means, and how, when used wisely, is a secret strategy that opens doors that money can’t.
Here are 4 moments when exposure might be better than money, or lead directly to it.
1. When You’re Gbemi — A Talented Newbie
Let’s face it: the creative industry isn’t built for beginners.
Companies don’t want someone learning the fundamentals of minimalism — they want someone who already can.
If you’re fresh into the field, exposure work can give you the experience, portfolio, and proof you need.
But be smart:
Only take exposure gigs from clients you normally wouldn’t have access to. High-level brands, innovative startups, or global campaigns — these offer true leverage. Don’t chase exposure from people who just want to exploit you.
2. When It Means Collaborating with Big Names (Think Chris Do)
Let’s say you’re Nelson, the lord of UI/UX.
But there’s always another level, and sometimes, exposure is the only way to get your name in that room.
Working on a side project with a respected creative, helping out on a global campaign, or getting a shoutout from someone like Chris Do?
That’s exposure that can lead to speaking gigs, clients, followers, and serious cash.
Smart play:
Increase your social media game smartly. Engage with thought leaders on platforms like LinkedIn, Twitter, Behance, 99Designs. Many big names are open to collaborating, especially if you come with value and genuine energy.
3. When You’re Doing Meaningful Work (Pro Bono or Social Impact)
Behind every exposure opportunity is a chance to be seen — and sometimes, to make a difference.
Creatives often donate their skills to causes they care about.
The payoff? Social capital. Emotional equity. Alignment with creative purpose. These things can attract the kind of clients who respect your values — and are willing to pay for them.
Bonus:
You get to show that your pricing is intentional. You’ll work for free when it matters, but when you charge — you mean it.
4. When the Client is a Gatekeeper
Some clients don’t have money, but they have reach.
Think influencers with massive followings. Brands with high-traffic platforms. Communities that trust their voice.
A smart designer might create a killer visual for a top influencer without being asked, just to start a conversation. That one move could lead to reposts, shoutouts, and eventually, paid gigs you never expected.
Exposure isn’t Always Losing.
This isn’t a love letter to exploitation. It’s a rethink. An invitation to see exposure as a tool that, when used wisely, can open doors that money can’t.
When it’s your idea, done on your terms, it’s actually a marketing strategy. Ask yourself these three questions:
- How big is the client, brand, or opportunity?
- Who follows them, and can they amplify my work?
- Will I be better off, portfolio-wise, network-wise, and reputation-wise after doing this?
Exposure only works when there’s real value behind it.
If all you’re getting is empty promises, that’s not exposure — that’s exploitation.
Enjoyed this take?
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