Category: Morning Brew

Is Creative Atrophy on The Rise?

In a study involving Harvard researchers, consultants were tasked to either work the old way (i.e., non-reliance on machines), while another group could utilize GPT-4, the AI machine tool. The results were shocking: The AI-assisted group... Read more

Do Designers Prefer Female Clients?

A Gallup study found that gender-diverse business units in the retail sector saw a 14% increase in average revenue, while those in hospitality experienced a 19% rise in profit compared to less diverse teams. This highlights... Read more

AI Can’t Replace Designers – Here’s why

In the last four years, AI innovations like ChatGPT and MidJourney have undoubtedly been some of the most groundbreaking technological advancements, bringing to life the concept of super-advanced machines capable of performing tasks once considered purely... Read more

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