Capturing attention in a loud world is touted as the most difficult feat for creatives but client retention could be the toughest challenge in the market.
For one capturing attention is possible when perfect color combinations with AI are used or when color psychology for empathy is understood.
But keeping clients loyal requires more than just impressive fonts or stunning color combinations. For designers, building lasting relationships with clients demands strategic thinking, professionalism, and consistency in delivering quality work.
Today, we hear from 3 designers who share their best practices for keeping clients happy and maintaining those valuable relationships.
As any seasoned professional knows, retaining clients is far more cost-effective than constantly seeking new ones. In fact, studies show that increasing client retention by just 5% can boost profits by up to 95%. And it doesn’t end there—a satisfied client often brings in referrals, acting as your most powerful marketing tool.
But there’s more to this post than just happy clients; we uncover actionable steps to ensure these precious clients never owe you, making your relationship a mutually beneficial one for both parties.
Ready for a deep dive into how to keep your clients happy and ensure they pay on time? Here’s how 3 designers do it:
- Have you ever been fired from a job?
Dapo: I’ve never been fired from a job. But the last job I had, I left due to poor management from the creative director.
Leo: No, I’ve never been fired. I’ve always been the one to initiate a move, seeking out new challenges that align with my career goals.
Peter: No, I’ve never been fired from a job as a freelancer/Graphic Designer. I only decide whether I stop or continue with a project.
- Has a client ever owed you money? What did you do about it?
Dapo: In my early days, I repeatedly contacted a client to recover my payment, especially since they had already used the design. However, I’m not confrontational, so I eventually let it go and decided to ensure it never happened again.
Leo: I have, and let me tell you, it’s exhausting. chasing payment drains my energy. I’ve learned to take proactive steps.No more letting it slide!
Peter: No, a client has never owed me money. Before I start a project, I make sure I either collect full or half payment upfront to avoid complications.
- How do you keep clients and employers happy now?
Dapo: By consistently delivering top-quality work. I ensure that every project meets the highest standards, building trust that keeps them coming back. If I can’t execute a project, I inform them in advance.
Leo: I listen to what they want, then add a pinch of creative magic! It’s about understanding their vision and bringing it to life in my unique way.
Peter: Being reliable and understanding your clients’ needs is key. I discovered that clients love people who genuinely care about their brands. Once clients notice you care, they’re happy.
- What do you do now to ensure clients don’t owe you?
Dapo: I collect an upfront payment before starting the job and once it’s completed, I collect the balance before sending the final files.
Leo: To prevent client debt, I’ve implemented a secure payment process: partial payment upfront before starting work and full payment upon completion, before delivering the final files.
Grow without Searching For new clients Every Day
Want to keep your clients even happier? Client satisfaction is crucial for a successful business and helps eliminate reasons why creatives earn less. The tips above will ensure your clients smile from working with you and feel that you’re the best thing to happen to their business.
Want to make that client loyalty last longer? Check out these posts for delivering unbeatable work experiences.
Peter: If I am not familiar with the client I collect full payment and refund half if they are not satisfied. But for regular clients half payment is okay.
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