If you’ve been alive for at least a decade, you’ve probably heard the phrase, “There’s nothing new under the sun.” It speaks to the powerful idea that innovation often comes from combining existing materials in creative ways.
This principle already powers some of today’s biggest trends—like AI. These sophisticated machines don’t create from scratch; they draw on vast amounts of existing knowledge to generate new, useful solutions.
The same applies to designers. We consume, remix, and reinterpret existing work to produce fresh deliverables. So, that begs the question:
Why do designers still end up with bad results—even with so much inspiration available?
We aren’t in 2000 where the only source for inspiration are magazines but in 2025 where inspiration is as easy as a voice prompt to machines for supercharging creativity
In this video, Adeshina from NGD explores the real reasons behind poor design outcomes. F
From a failure to understand creative briefs properly, to the real role of software in design and how fast- paced environments like agencies in comparison to freelance environments speed up the design capabilities.
Let’s dive in
Inspiration simply means transforming existing ideas into new solutions.
Some of the greatest inventions—like airplanes inspired by birds or ships modeled after fish—are just brilliant adaptations of what already exists.
Design follows the same path…great work often comes from reimagining familiar ideas in fresh, relevant ways.
Learning how to apply existing concepts to new challenges is one of the most direct paths to creating designs your clients will connect with.
Use Adeshina’s tips to level up your process—and watch your design skills take off.
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