Graphic design is a vital component of any business or project but in a world of creatives how do you find the best talent to manage the public perception of your brand?
From creating visually appealing logos and websites to designing eye-catching marketing materials, graphic designers play a crucial role in helping businesses stand out in a crowded marketplace.
The Importance of Graphic Design in Business
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Graphic design is more than just making things look pretty; it’s an essential tool for communicating with your target audience.
A well-designed logo, website, or brochure can help convey your brand’s message and values, while poor design can detract from your message and harm your brand’s reputation. In today’s competitive business environment, it’s more important than ever to have a strong visual identity that sets you apart from your competitors.
Here are two notable examples of brands that skyrocketed their sales with design.
- Stanbic IBTC 2016. This leading Nigerian bank increased its customer acquisition through rebranding its visual identity to include changes in logo, typography, color palette
- 2015 Indomie. The popular Noodles brand reinforced its product in Nigerian minds with the Mama do good ad. This increased sales tremendously and reinforced the brand as the foremost noodle brand in Nigeria.
These two brands have creative thinking and visuals powering their sales.
In this article, we’ll explore the importance of graphic design in Lagos and provide tips on how to find the best graphic designers for your needs.
How to Find the Best Graphic Designers in Lagos
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In Lagos, graphic design plays a particularly important role in the fast-paced digital economy; with so many businesses vying for the attention of consumers, a strong visual identity can be the difference between success and failure.
From start-ups to established companies, businesses of all sizes rely on graphic designers to create visually appealing and effective marketing materials.
But with so many graphic designers in Lagos, it can be overwhelming to find the right one for your business or project. Here are some tips to help you find the best talent:
1, Look for portfolios and past work:
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A designer’s portfolio is a great way to get a sense of their style and abilities. Look for portfolios that showcase a variety of design styles and techniques, as well as examples of past work that are similar to what you’re looking for
It’s a good rule of thumb to give sample tasks to a designer you intend to employ to ensure you aren’t hiring a poser.
“Most designers exaggerate their portfolios,” says laolu Obende creative director at Levitate studios” they lay claims to an entire design whereas only the resizing was done by them”
You shouldn’t hire a designer if he can’t match up to his portfolio. Check out more Best Practices for Interviewing Graphic Designers in Lagos”
2. Ask for references:
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A designer’s references can provide valuable insights into their work ethic and the quality of their design work. Ask for references from past clients for insight into what you can expect from them.
Some like those Oyenike Adenuga has worked with “don’t like revisions” while some” revise until the job is done”
When hiring, be sure to get one or two client reviews.
3. Consider their availability and location:
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The talents offering graphic design in Lagos vary in terms of work style.
Depending on your project’s timeline and budget, you may need to consider a designer’s availability and location. Some designers may be more affordable if they’re based outside of Lagos, but keep in mind that working with a designer in-person can be more beneficial for projects that require a lot of collaboration.
NGD has a provision for working with designers physically or remotely. Check it out!
4. Look for designers with diverse skills:
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Graphic design is a vast field and different projects require different skills. Look for designers who have diverse skill sets, including web design, branding, and print design experience. This saves the cost of hiring designers for these specific skills.
It promotes consistency too as your brand’s communication is powered by a single mind.
Find the best graphic designers on NGD
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Finding a graphic designer for your business is no joke. There are several places to find graphic designers in Lagos.
Who you choose and where you get them from i.e their training, impacts your brand’s visuals and ultimately public perception.
This decision can be daunting but NGD makes it a breeze.
By using NGD you get these two features for hiring the right design talent solved for you
Portfolio. Every designer on the platform has a portfolio attached to their account. Like what you see? Simply establish contact.
Professionalism. The NGD Talent pro is a quality feature you can use to determine the standard of creatives on the platform. Designers, with this batch, are vetted for design skills and work ethics.
Hire graphic designers with our all-in-one platform built to make your selection process easier.
If you’re looking for more information on hiring graphic designers in Lagos, be sure to check out our other articles on the topic: “Where to Look for Graphic Designers in Lagos: A Comprehensive Guide”, “Tips for Hiring Graphic Designers in Lagos for Your Business”
