Markers of Growth: How Pricing Defines Creative Success
Growth can be measured in many ways—speed in executing work, the ability to think beyond the surface, or mastering client management like a pro.
However amongst all the universal yardsticks, one stands out: financial progress i.e. How much rates have increased in comparison to before.
Today’s spotlight focuses on this aspect of growth from the vie point of a designer.
we explore her earliest prices, how much she’s grown and her strategies for getting this far
Read on for a real-life dive into overcoming pricing obstacles in design.
Interview: A Designer’s Journey in Pricing and Growth
1. How did you get started in design?
I started designing in 2020.
2. What were your first rates?
My first rate was ₦1,000 for a logo design.
3. What’s your biggest struggle when charging clients?
One of my biggest struggles is having the confidence to state my rates. There’s always this voice in the back of my head saying the client might walk away. However, I’ve learned to be bold in pricing because, at the end of the day, what you charge reflects how much you value your work.
4. Have your rates improved? What helped?
Yes, my rates have improved. The key factors that helped were improving my design skills, recognizing my worth, and understanding that clients are willing to pay more for quality work.
5. Should designers learn multiple skills to make more money?
Yes, I strongly recommend it. In today’s industry, you can’t rely on just one skill. If you design logos, consider expanding into brand strategy, UI/UX, web design, or motion graphics. As you grow, you can also build a team and start outsourcing to scale your business.
Stop Starving: The Blueprint to Financially Thriving as a Creative
Creatives have long been associated with financial struggles, but the problem isn’t creativity—it’s pricing and business strategy.
Successful designers master three key areas:
- Creative Mastery: Become an expert at creating strong brand perosnas, color psychology, and breaking down complex briefs into visually stunning work.
- Scalability: Develop systems to produce high-quality work efficiently, without burning out.
- Client Power Moves: Learn proven tactics for keeping clients happy so paychecks stay flowing
Creativity isn’t a charity—it’s a high-value service.
Stuck on How to Charge More? Read This:
- How This Designer Billed an Extra $100 with a Contract
- I Chased My Client Tirelessly for Money—Here’s What I Learned
- I’m Quitting Design—Here’s Why
- 7 Reasons Why Creatives Stay Broke
- How to Avoid the 2K Designer Curse
- Creativity vs. Knowledge Stacking: What Pays More?
Raise your prices. Own your worth. Get paid what you deserve!